DESIGN IS THE SILENT
AMBASSADOR OF YOUR BRAND

Our client had a vision for a new and more effective approach to addiction treatment and recovery. He just didn’t want a logo; he wanted a symbol that was deeply meaningful in form and function. He hired several graphic designers to no avail. Nobody could grasp what he had in mind. Frustrated, he took to pencil and paper and applied his own formal training in design school to create the brand identity that many others have failed to deliver. Mounds of crumpled paper balls lay defeated around the trashcan. Highly skeptical and with plenty of caution, our client agreed to give us a shot at creating the brand identity that has been so allusive.

LOOK INTO THE MIRROR…
THAT’S YOUR COMPETITION

Our client had a pretty good idea what he wanted but a much clearer sense of what he did not want. He wanted to blend distinct elements into one fluid element. His vision for the alternative treatment center would transform the industry so his brand identity would need to capture the essence of transformation. Since no two people are alike, his treatment center programs would need to be customized for the individual. Like a piece of art, the brand’s identity must allow for individual interpretation and meaning.

KNOWLEDGE SPEAKS, BUT WISDOM LISTENS

We listened. We asked questions. We took copious notes. We asked more questions. The more questions we asked, the client grew increasingly concerned we were not getting it. Not only did we get it, we nailed it on the first take. Here’s the genesis of a new brand that embodies everything the client dreamed of.

IF YOU CHANGE
THE WAY YOU LOOK AT THINGS
YOU WILL
CHANGE THE THINGS YOU SEE

THE PERSON

Reaching up creates a sense of hope and awakening.

THE FLOWER

The person can also be seen as a flower growing from the hands which highlights rebirth, nurturing and caring.

THE WATER DROP

Demonstrates the concept of impermanence. The water drop is created from the hands and person but the water drop itself is an illusion.

THE HEAD POSITION

The head not being attached illustrates the concept of transcendence, tranquility and enlightenment.

THE THIRD EYE

The 2 tone head symbolizes the opening of the third eye.

THE HAND POSITION

Hands of mediation are also the hands of comfort. The arms reaching around like a hug give a sense of caring and gentleness.

BRAND IDENTITY
Created brand visual identity and brand voice and tone.

GRAPHIC DESIGN
Designed business cards and collateral.

BRAND IDENTITY
Created brand visual identity and brand voice and tone.

GRAPHIC DESIGN
Designed business cards and collateral.

"The entire team turned out to be talented, knowledgeable, intelligent, warm and friendly, which was great, because I needed to find a group that could become an extension of our team, an extended family."

R. FEINETEIN
EASE RECOVERY GROUP