BUILDING & REAL ESTATE
We call it property but what we really build, sell, or rent are dreams and fantasies.
It probably is the best kept secret in our industry that everybody knows — buying a house is as rational as buying ice cream. Both choices are based on strong basic instincts but neither is driven by satisfaction of basic needs. You don’t buy ice cream because you are hungry. You don’t buy a house because you need shelter either. The only difference is the price and the time it takes to close the deal.
At Simply180 we understand the importance of building emotional connections with prospects and customers, while engaging them at every step of the buying journey. This showed to be especially effective in our architecture, construction, and real estate campaigns.