7 Benefits of Pay-Per-Click Advertising
It’s time for you to get out there and campaign for a candidate you believe in!
Yes, there are still folks out there who are not sold on the benefits of PPC advertising. Problem is when it’s your boss or a client who may be losing out on valuable traffic and revenue. So we’ve put together a list of benefits that you or your PPC manager can use to hammer home the value of online advertising platforms like Google AdWords, Facebook Advertising or Bing Ads.
As a PPC advertising agency, we know that online advertising can have a significant, positive impact on most businesses and their brands. Our goal is to help you make a strong case for launching your first paid search, PPC display or retargeting campaigns, or seeking additional budget to expand your campaigns.
1. Bolsters Business Goals
Whether you want to generate leads or traffic, or build sales, digital advertising will be a valuable contributor to your marketing campaigns. And while many people associate print and broadcast ads with brand awareness, brands are also built on search ads that have been reported by Google research to lift brand awareness by 6.6%!
2. Quick Entry
When you consider what it takes to execute a traditional advertising campaign – including the complexity and cost of media buys – you begin to appreciate the value of digital advertising. Assuming you’ve built your marketing plan on a solid, strategic foundation, you can get your digital campaign up and running in a matter of days or weeks, rather than months. Before you know it, your PPC manager or PPC advertising agency will be in position to measure and track response from traffic, phone calls and form entries right out of the gate.
3. Measurable and Trackable Results
The advantage of direct marketing over general advertising has always been measurability and trackability. With paid digital advertising, the results can be measured in real time and media can be tracked with remarkable precision. There is an immediate cause and effect. Just look at the following Google Analytics results for one of our clients.
4. Maximum Campaign Control
The ability to measure and track digital advertising is the key to maximizing campaign control. Google AdWords can be tested. Facebook and Bing ads can be quickly swapped in and out, depending on special promotions, seasonal sales or new offers. You or your PPC manager can literally toggle from one tactic to another with purpose and precision. And you can set parameters by budget, time of day or other factors.
5. Alignment with Other Marketing Initiatives
No single marketing initiative will help you reach your sales and marketing goals. The idea of diversifying and integrating your campaign media is critical. The ability to integrate online and offline media is truly powerful, whether you’re building your brand, generating leads or sales, or driving traffic. The campaign for our client, shows how an integrated campaign works.
6. Superior Targeting (and Retargeting) Tools
Sending the right message to the right person at the right time is an unparalleled strength of digital advertising and PPC management. Google and Facebook offer great tools for audience targeting and retargeting (i.e., remarketing). These are accessible to your in-house PPC manager or PPC advertising agency. Who can best develop and implement a highly targeted PPC campaign depends on expertise and focus.
7. Marketing Data
Statistical data gathered per benefit #3 becomes even more valuable when it is analyzed from a demographic point of view. You learn more about your audience(s) and how they respond to your tactics and strategies. You begin to see trends. Your marketing intelligence is enhanced, and, ultimately, everyone profits.
Online advertising has proven to be a reliable and profitable channel for many small and large businesses across many industries. Considering all the benefits paid search offers, there’s little risk in jumping in and gaining short- and long-term benefits of data you can use to inform your other marketing and optimization efforts.
Improve Your Campaign: Take the Simply180 PPC Management Challenge
Want to make results a part of your campaign promise? Take our 90-day PPC Challenge. It’s a low risk, high reward opportunity to improve your paid digital advertising results.
Here’s how it works. Let us manage your Google AdWords or Facebook Ads accounts for 90-days. If we don’t improve your results, we’ll refund you 100% of our monthly media management fees. No gimmicks, tricks or small print. Just results!