Back in the 14th century, William Occam, a Franciscan monk, famously concluded that the simple solutions are always better. We’ve been his raving fans ever since. Using the razor-sharp simplicity rule we shave the unnecessary hair off our concepts, so they are always smooth and sexy.
We question everything that looks too obvious — gravity included. We are not afraid of 180-degree turns and going against the expected. We love turning the tables on our clients’ opponents and making the impossible look obvious. Then... we go back to question the new obvious.