“NOT IN MY BACKYARD”
David vs. Goliath: Learn how a small real estate homebuilder used both branding and marketing strategies to keep the real estate “big boys” at bay when they moved in next door.
DATA VISUALIZATION: MORE THAN JUST A PRETTY INTERFACE
A picture is worth a thousand Excel cells. Wait—that doesn’t sound right. But it’s actually true. Impress your CFO by learning to prepare visual reports and start bringing your data to life.
A BIRD IN THE HAND: YOUR FACEBOOK FANS AND REMARKETING 101
Did you know 9 out of 10 website visitors leave your site without making a purchase? Remarketing helps your business stay top of mind with buyers. Learn how to use remarketing to drive more sales.
PATISSERIES, WEBSITES AND BRAND IDENTITY
Will the “patisserie effect” undermine your website? Learn why your company's brand voice shouldn't be an afterthought when designing or redesigning your website.
Measuring Your Marketing ROI: Are You “Busy” or Actually “Productive”?
Need help measuring and optimizing your marketing campaign performance? Use these simple tips to get actionable insights. And impress your boss while you're at it.
Google Adwords’ Five Highest Performing Display Banner Sizes
The majority of Google’s display banner sizes are not worth the money. But do you know which work, and why? Save your company money by focusing on these top performing banner sizes.
What Do Your Social Media KPI’s Tell You About Your Business?
KPI doesn’t stand for Keep People Intrigued, but it should. Want to impress your team or boss in your next meeting? Use these 5 KPIs metrics to gauge the success of your social media campaign.
Nine Creative Ways to Attract New Subscribers to Your Tree (er, Blog)
Like it or not, blogging is one of the best ways to drive traffic to your website & grow business. Not sure where to start? Check out these sure-fire ways to increase your blog's subscriber list.
7 Factors to Get Your Real Estate Company in the Top 3 of Google’s Organic Search Results
If your real estate marketing is not capturing important local searches, it’s time to rethink your SEO strategy — and fast. Here are simple ways to get your company in the “Top Three”.
Part Two: Does My Business Need a Mobile App?
You’ve decided to upgrade your website for mobile. Smart! Next decision, what type of mobile platform to use. We Simply break down if a responsive site, hybrid app, or native app makes most sense.
