Google Ads Match Type Update Forces Advertisers to Adjust
Google Ads’ recent ad platform update has forced advertisers to overhaul their keyword bid strategy. Here’s how we are adjusting to maximize the performance on client PPC campaigns.
Buy Now, Pay Later: The Benefits of Point-of-Sale Financing
We explore how POS financing impacts online order value, cart conversions and repeat purchases. Learn how POS lending can benefit consumers and merchants.
Connect the Dots: How to Track Online Ad Campaigns’ Impact at Retail
For many retailers, knowing how many customers visited their store or made an in-store purchase as a result of a digital ad campaign is a mystery – until now.
Part Two: Does My Business Need a Mobile App?
You’ve decided to upgrade your website for mobile. Smart! Next decision, what type of mobile platform to use. We Simply break down if a responsive site, hybrid app, or native app makes most sense.
Part One: Does My Business Need a Mobile App?
You may be surprised how affordable and sensible it is for your business to offer a mobile app. This simple article will help you decide if your business is ready for its very own mobile app.
“Spying billboards”: How Retailers Can Balance Geo-targeting and Privacy
Giving your customers exactly what they want is not invasive; it’s Simply smart business. Learn how your company can use geo-targeting to improve your customer's shopping experience.
