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Google Ads Match Type Update Forces Advertisers to Adjust

Google Ads Match Type Update Forces Advertisers to Adjust

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April 12, 2021
Marketing, Retail/E-tail
Google Ads’ recent ad platform update has forced advertisers to overhaul their keyword bid strategy. Here’s how we are adjusting to maximize the performance on client PPC campaigns.
Buy Now, Pay Later: The Benefits of Point-of-Sale Financing

Buy Now, Pay Later: The Benefits of Point-of-Sale Financing

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November 2, 2020
Marketing, Retail/E-tail
We explore how POS financing impacts online order value, cart conversions and repeat purchases. Learn how POS lending can benefit consumers and merchants.
Connect the Dots: How to Track Online Ad Campaigns’ Impact at Retail

Connect the Dots: How to Track Online Ad Campaigns’ Impact at Retail

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August 27, 2018
Advertising, Retail/E-tail, Strategy
For many retailers, knowing how many customers visited their store or made an in-store purchase as a result of a digital ad campaign is a mystery – until now.
Part Two: Does My Business Need a Mobile App?

Part Two: Does My Business Need a Mobile App?

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4
July 26, 2016
App Development, Retail/E-tail
You’ve decided to upgrade your website for mobile. Smart! Next decision, what type of mobile platform to use. We Simply break down if a responsive site, hybrid app, or native app makes most sense.
Part One: Does My Business Need a Mobile App?

Part One: Does My Business Need a Mobile App?

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4
July 20, 2016
App Development, Retail/E-tail
You may be surprised how affordable and sensible it is for your business to offer a mobile app. This simple article will help you decide if your business is ready for its very own mobile app.
“Spying billboards”: How Retailers Can Balance Geo-targeting and Privacy

“Spying billboards”: How Retailers Can Balance Geo-targeting and Privacy

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6
June 17, 2016
Advertising, Retail/E-tail
Giving your customers exactly what they want is not invasive; it’s Simply smart business. Learn how your company can use geo-targeting to improve your customer's shopping experience.
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