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Home / Tag “Strategy”
What You Do On Your iPhone, Can Stay on Your iPhone

What You Do On Your iPhone, Can Stay on Your iPhone

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May 28, 2021
Advertising
Apple’s long-awaited privacy overhaul through its iOS 14.5 update has arrived. We explain the big impact it will have and what advertisers should do right now.
Has the Third-Party Cookie Crumbled for Advertisers?

Has the Third-Party Cookie Crumbled for Advertisers?

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May 12, 2021
Advertising
Tech giants will soon stop tracking people's browsing for advertising purposes. Here’s how we are helping clients target digital content without third-party cookies.
Google Ads Match Type Update Forces Advertisers to Adjust

Google Ads Match Type Update Forces Advertisers to Adjust

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April 12, 2021
Marketing, Retail/E-tail
Google Ads’ recent ad platform update has forced advertisers to overhaul their keyword bid strategy. Here’s how we are adjusting to maximize the performance on client PPC campaigns.
Will CVS Social Responsibility Campaign Change Anything?

Will CVS Social Responsibility Campaign Change Anything?

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February 2, 2018
Advertising, Marketing
CVS will brand beauty advertisements to notify customers of unaltered images. Will this marketing strategy have a positive or negative impact on consumers?
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