What You Do On Your iPhone, Can Stay on Your iPhone
Apple’s long-awaited privacy overhaul through its iOS 14.5 update has arrived. We explain the big impact it will have and what advertisers should do right now.
Has the Third-Party Cookie Crumbled for Advertisers?
Tech giants will soon stop tracking people's browsing for advertising purposes. Here’s how we are helping clients target digital content without third-party cookies.
Google Ads Match Type Update Forces Advertisers to Adjust
Google Ads’ recent ad platform update has forced advertisers to overhaul their keyword bid strategy. Here’s how we are adjusting to maximize the performance on client PPC campaigns.
Will CVS Social Responsibility Campaign Change Anything?
CVS will brand beauty advertisements to notify customers of unaltered images. Will this marketing strategy have a positive or negative impact on consumers?
