WHEN BRAND VOICE SPEAKS VOLUMES ABOUT YOUR HOMEBUILDING COMPANY
It seems like some companies just have it all. Iconic logos and brand identity design. Unmistakable photography and video expression. Celebrity endorsements. You name it. They got it. But the best of brand marketing also leverages another form of persuasion. Maybe not as much “out there” as “in here.” (Visual cue: I’m patting my chest, as you’re reading this). It’s called brand voice, and it speaks volumes about your company.
IF IT’S GOOD ENOUGH FOR OUR CLIENTS…
At Simply180, we really believe in brand voice. We not only “sell” this idea to our clients, we’re sold on it for our own brand marketing. We know who we are, what we do best, and how we want to present our brand to our clients and prospective clients. So let’s dive little deeper (and maybe even overshare) as we look at our brand voice.
THE CONSISTENCY OF A SPLIT PERSONALITY
We believe – and we’ve been told – that our clients become clients because we’re slightly unorthodox, fully transparent, attract positive energy, self-deprecating, and easy to work with. At the same time, they realize that we’re organized, experienced, analytical and dead serious about their success. I know, sounds a bit schizophrenic, but it works for our clients and for us!
BEING TRUE TO OUR VOICE
OK, so how does that affect our brand voice? Well, it means our verbal expression and brand identity design, which bubble up from our brand personality and values, have got to be consistent with the various traits that make us who we are. Whether you’re speaking with us, reviewing a marketing proposal, or collaborating with us as your website design company, you’ll see that how we communicate is pretty consistent with who we are.
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Our language is informal, familiar and pretty much jargon free. (If you insist we can throw in all kinds of marketing terms and expressions – at no extra charge. It’s just not us.) Our ideas are sophisticated, but we keep it basic. Case in point: Our website design is simple, clean and lighthearted and accessible – from the navigation, to the graphic identity, to how we present our team. That’s why we’re Simply180!
“MASTERCRAFTING” A BRAND VOICE
But enough about us. So what have we done for our clients lately? For MasterCraft Builder Group (mastercraftbuildergroup.com), a highly regarded residential development company, branding and identity design were key to refreshing their image. Our brand marketing focused on a “Higher Standards” campaign, which included website design, identity design and marketing communications. Briefly, Higher Standards means that homeowners and Realtors are not only assured of the highest building standards, what they get as “standard” exceeds expectations.
The brand voice is anchored in the customer-facing idea, “Some builders call them upgrades. We call them standards.” It’s the voice of assurance, strength and integrity, expressed in straightforward manner that implies (and rightly so!) what “some builders” are pushing upgrades to fatten their own wallets. The introduction of “Red Diamond Standards,” a hidden gem from their brand identity design, is the visual and verbal symbol of owning a MasterCraft Builder Group home.
You can learn more about how we build brands for those that build homes and master-planned communities here.
BRINGING PROPERTIES TO PEOPLE, AND PEOPLE TO PROPERTIES
Mobile technology and the internet are fundamentally changing the world around us, and marketing real estate in today’s dynamic environment requires an elevated level of experience and focus. Simply180 offers unmatched creativity and strategic thinking needed to drive interest in several types of residential properties including private country clubs, master-planned communities, or single-family neighborhoods. We encourage you to review our real estate portfolio.