Impactful creative takes both brains and beauty.
Impactful creative takes both brains and beauty. Fortunately, we have both. Campaigns are about raising the profile of your brand and moving a customer in a specific direction to buy your product or service. To achieve this result, design must connect a customer to your brand by engaging their intellects as well as their eyes.
Every piece of creative needs to be consistent, simple and with purpose.
Today’s customers and prospects are engaging with companies across physical and digital channels – and many times at the same time. As a result, marketers need to ensure that the customer experience across all channels is simple and with purpose. Simplicity seeks to minimize the information as dense and accurate as possible so the customer can process it quickly. The design should also have a purpose so the next rendezvous with a customer, regardless of channel, is effective.