Love Your Body

Love Your Body

Project Description

Love Your Body

How do you introduce a completely new product line into an overcrowded space dominated by multinationals like L’Oréal, Unilever, Estée Lauder, and P&G… on a shoestring budget? We only saw this happening through decisive brand positioning, impactful design, and aggressive go-to-market strategy – maximizing every cent invested. And it was exciting!

We got lucky with the type of product – a skincare line based on botanicals from the Amazon and inspired by the vitality of the Brazilian people. The product’s origins and purpose naturally defined our tone as sexy and inclusive. Our message, “Love Your Body – Tend Your Planet,” targeted the Millennials by fueling two of their essential passions: self-care and care for the planet.

It also seemed quite natural to take our Amazon-inspired products to Amazon. Either that or maybe the budget dictated this route. To get the sales going, we made some noise (using samba drums) on social media. With micro-influencer help, we tapped into the global beauty and wellness conversation, turning early adopters into brand enthusiasts. Our Body Scrub and Body Butter Duo achieved Amazon’s Choice status within two months of its launch.

Client: Bem Beauty

Industry: Consumer Packaged Goods, Cosmetics, Venture Capital

Services: Brand Positioning, Logo Design, Visual Identity, Package Design, Video Production, Go-to-Market Strategy, Creative Campaign Concept, Influencer Marketing, Platform-Specific Marketing, Content Development, Digital Remarketing, and eCommerce

Media: Website, Email, Organic Social, Paid Social, Sales Platform (Amazon)

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Project Details

  • Client:

    Bem Beauty