We created an attractive visual identity and packaging system and used the equalizing effect of the Web and social media to plug our story into the global conversation on beauty, wellness, and self-care. Inspired by the products’ plant-based ingredients from Brazil (Açai, Cupucaçu, Guaraná, etc.), we based our messages on the universally admired vitality of Brazilian people and the ecological prominence of the Amazon. In Brazil, the word “bem” means “well, good, nice.” The motto “love your body – tend your planet” became the conceptual core for the launch video, website, and social media campaign we developed