Farm Chic Brand

Millennials don’t quite buy into the whole wine culture. They leave it to the Boomers to swirl, sniff, and sip with their pinkies up. A startup venture spotted this trend and offered an alternative – a line of fruit wines reviving a classic piece of Americana for the new generations. They figured women with some degree of attachment to their country roots (i.e., Swifties and the like) would appreciate it.

The startup asked us to create a brand-new brand and figure out how to launch it. We brainstormed a catchy name and drew a punny logo. Then we designed fruit-forward labels and wrote some fruity back labels. We put our ideal customer, the Farm Chic girl, on a pedestal and wrapped the brand around her. We thought: What if the hero product launch (the fruit wine) follows the debut of a lifestyle brand? Hmmm…the opportunities would be endless. Imagine our Farm Chic girl taking the edge off a long PTO meeting in a Farm Chic bubble bath surrounded by Farm Chic candles. A misty glass of Farm Chic wine would nicely complete the picture.

Client: 23PointThree

Industry: Wine & Spirits

Services: Brand Positioning, Naming, Logo Design, Package Design, Marketing Strategy, Creative Campaign Concept, Illustration & Animation Production

Media: Point of Sale, Merchandising, Website, Paid Social, Organic Social