Search Campaign Pumps Out Record High Revenue

For the past 70 years, Ike’s Carter Pools relied on its reputation and referrals to grow its business. As the market became saturated with competitors of all sizes, the company realized it was necessary to adjust its marketing strategy. After trying different digital agencies to no avail, ownership asked Simply180 to help.


The analysis of Ike’s previous agencies’ pay-per-click campaign revealed several mistakes including:

  • Bidding on irrelevant keywords
  • Not building a negative keyword database
  • A lack of testing on ads and landing page content

We new we could fix this but we needed to earn the trust of a client that was skeptical and anxious to see a real return-on-ad-spend (ROAS).


  • Researched and identified gaps in competitor bidding strategies
  • Organized ad groups according to the client’s business goals
  • Wrote new text ads differentiating the brand in a saturated market
  • Designed and developed conversion-focused landing pages
  • Designed and managed geo-targeted Facebook and Instagram campaigns
  • Integrated a call tracking system revealing the keywords that drive calls
  • Closed the loop to deliver true campaign attribution


Within 90-days of launching the new PPC campaign, Ike’s experienced the highest grossing months in the company’s 70-year history. We demonstrated the lead-generating power of digital advertising and earned the client’s trust by:

  • Increasing the monthly average of nine qualified leads per month to 32
  • Decreasing the average cost-per-lead by 52%

Increase in monthly
qualified leads


Decreased average
cost per lead

Digital Ad Campaign


We hired Simply180 after working with several other companies. We felt they really took the time to understand our business goals and needs. Since the relaunch of the PPC campaign, the agency delivered results quickly and beyond expectations. I don’t know how they figured out what others before them couldn’t, but we’ve had some of the highest revenue months in our 70-year history. The team continues to be extremely professional, honest and always keep our best interests in mind. Our continued growth is in their trusted hands.-Erik Eikevik
-Erik EikevikVice President, Sales & Marketing