Exciting Aquatic Exteriors

Exciting Aquatic Exteriors

Project Description

Exciting Aquatic Exteriors

Ike’s, the oldest residential swimming pool company in Florida, has gone through everything in the last 70 years but kept its heart in the right place – the quality of its products. The company owners were in lockstep with the newest design trends and technologies. They posted photos of the luxurious pools on social media and tried running a pay-per-click (PPC) campaign. Even the most discerning customers liked the pictures, but the company’s archaic website and marketing materials turned them off. Fancier-looking newbies were eating away at Ike’s market share like young piranhas.

The company’s management agreed to change everything but the logo. We developed a modern visual identity that paid homage to the post-WWII era. While working on the brand transformation, we quickly fixed their PPC campaign. In 90 days, the qualified leads jumped from 9 to 32 per month. The cost-per-lead decreased by 52%. In a couple of years since updating the website, collateral, apparel, fleet, and overall digital and social media presence, the company has switched modes from hunting for new leads to dealing with a backlog of new orders – a good problem to have, they say.

Client: Ike’s Carter Pools

Industry: Luxurious Residential Swimming Pool Design, Construction, and Maintenance

Services: Brand Positioning, Marketing Strategy, Logo Design, Corporate Identity, Uniform and Fleet Graphics, Creative Campaign Concept, Photo Editing, Video Editing, Content Creation, Website Design and Development, Email Design and Development, Search Engine Optimization, Digital Re-Targeting, Geo-Targeted PPC, Digital Display, Digital Re-Marketing.

Media: Website, Business Collateral, Uniform, Fleet, Merchandise, Email, Paid Social, and Organic Social

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Project Details

  • Client:

    Ike’s Carter Pools