For the past 70 years, Ike’s Carter Pools relied on its reputation and referrals to grow its business. As the market became saturated with competitors of all sizes, the company realized it was necessary to adjust its marketing strategy. After trying different digital agencies to no avail, ownership asked Simply180 to help.
The analysis of Ike’s previous agencies’ pay-per-click campaign revealed several mistakes including:
We new we could fix this but we needed to earn the trust of a client that was skeptical and anxious to see a real return-on-ad-spend (ROAS).
Within 90-days of launching the new PPC campaign, Ike’s experienced the highest grossing months in the company’s 70-year history. We demonstrated the lead-generating power of digital advertising and earned the client’s trust by:
Increase in monthly
cost per lead
Digital Ad Campaign