A&S Total Cleaning is a commercial cleaning company that services building owners, property managers and construction companies from Vero Beach to the Florida Keys. The company generates business through advertising, telemarketing, referrals, and business networking. For the past few years, the company tried one PPC agency after another to generate new leads for their janitorial, porter and post-construction divisions. Each agency failed to generate an acceptable volume of qualified leads and at a profitable cost-per-conversion.
If you do a simple Google search for office, janitorial or post-construction cleaning services, you will see many local and national companies spending on pay-per-click ads. Keyword bidding and management is highly competitive, especially in an industry with dog-eat-dog profit margins. While Total Cleaning is one of the most reputable commercial cleaning companies in South Florida, it competes with both large and small companies who claim to offer similar services. Total Cleaning turned to Simply180 to not just generate qualified leads, but to define and differentiate the brand in a fragmented market.
Within 60-days of launching the new PPC campaign, we accomplished a 12x increase in qualified lead volume compared to past PPC agencies. Other results and notable achievements include:
in six month
cost per lead
Total Cleaning Digital Ad Campaign
Social Media Ad