A&S Total Cleaning is a commercial cleaning company that services building owners, property managers and construction companies from Vero Beach to the Florida Keys. The company generates business through advertising, telemarketing, referrals, and business networking. For the past few years, the company tried one PPC agency after another to generate new leads for their janitorial, porter and post-construction divisions. Each agency failed to generate an acceptable volume of qualified leads and at a profitable cost-per-conversion.