For many retailers, knowing how many customers visited their store or made an in-store purchase as a result of a digital ad campaign is a mystery – until now.
In this video, we show you how Instagram’s new shopping features can help your business increase its online sales and grow your followers.
Amidst the furor over foreign entities running shadowy political ads, Facebook and Twitter made ad policy changes that will impact your social ad campaigns.
If you sell products or services to California residents, you’ll need to comply with the California Consumer Privacy Act. We break down what to know and do.
It was a jungle in there, but we made a long-lasting impression among vendors and attendees at the 2018 PB Expo in Fort Lauderdale. PBExpo is not just another aviation tradeshow. It's a [...]
Here’s some powerful benefits you can use to make a strong case for launching your company’s first PPC campaign or increasing your PPC advertising budget.
In this video, we show you a quick and simple workaround so you can help your Facebook fans prioritize your company’s posts in their News Feed.
Target a specific group of people who are familiar with your business. This video tutorial shows you how to set up custom audiences in Facebook Ads Manager
Avoid potential fines or litigation by following some of our simple DIY tips to comply with the latest Website Accessibility Guidelines (WCAG 2.0).
If you want to launch a new product or drive more sales, an influencer marketing campaign may be the right recipe to reach and convert more buyers.