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Connect the Dots: How to Track Online Ad Campaigns’ Impact at Retail

Connect the Dots: How to Track Online Ad Campaigns’ Impact at Retail

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August 27, 2018
Advertising, Retail/E-tail, Strategy
For many retailers, knowing how many customers visited their store or made an in-store purchase as a result of a digital ad campaign is a mystery – until now.

Sell Your Products on Instagram Stories With New Shopping Feature

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July 30, 2018
Marketing
In this video, we show you how Instagram’s new shopping features can help your business increase its online sales and grow your followers.
Behind the Digital Curtain: Facebook and Twitter Increase Transparency

Behind the Digital Curtain: Facebook and Twitter Increase Transparency

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July 18, 2018
Marketing
Amidst the furor over foreign entities running shadowy political ads, Facebook and Twitter made ad policy changes that will impact your social ad campaigns.
Power to the People: California Passes a Sweeping Data Privacy Bill

Power to the People: California Passes a Sweeping Data Privacy Bill

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July 16, 2018
Marketing
If you sell products or services to California residents, you’ll need to comply with the California Consumer Privacy Act. We break down what to know and do.

Gorilla Marketing – How to Be the King of the Aviation Jungle

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May 24, 2018
Advertising, Branding, Marketing, Rants & Raves
It was a jungle in there, but we made a long-lasting impression among vendors and attendees at the 2018 PB Expo in Fort Lauderdale. PBExpo is not just another aviation tradeshow. It's a [...]
7 Benefits of Pay-Per-Click Advertising

7 Benefits of Pay-Per-Click Advertising

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April 19, 2018
Advertising, Marketing
Here’s some powerful benefits you can use to make a strong case for launching your company’s first PPC campaign or increasing your PPC advertising budget.

Help Your Fans Prioritize Your Posts in Their Facebook News Feed

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March 29, 2018
Marketing
In this video, we show you a quick and simple workaround so you can help your Facebook fans prioritize your company’s posts in their News Feed.

How to Create Custom Audiences in Facebook

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March 27, 2018
Advertising
Target a specific group of people who are familiar with your business. This video tutorial shows you how to set up custom audiences in Facebook Ads Manager
What is WCAG 2.0 and Why Should Your Business Comply?

What is WCAG 2.0 and Why Should Your Business Comply?

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March 23, 2018
Marketing
Avoid potential fines or litigation by following some of our simple DIY tips to comply with the latest Website Accessibility Guidelines (WCAG 2.0).
Driving Under the Influencer Can Power <br/>Housewares Sales

Driving Under the Influencer Can Power
Housewares Sales

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March 16, 2018
Advertising, Marketing, Strategy
If you want to launch a new product or drive more sales, an influencer marketing campaign may be the right recipe to reach and convert more buyers.
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