Why Advertise More During a Downturn
Brands are adapting their businesses to a new normal. It may sound counter-intuitive, but this IS the time to increase marketing and advertising spend. Here’s why.
From a Backside 180 to Simply180
He was a sponsored skateboarder. Featured in some of the industry’s popular publications, Zach helped to build the brands that sponsored him. After years of performing Backside 180s, Zach kick flipped his career path and chose to build a career in marketing with Simply180.
Connect the Dots: How to Track Online Ad Campaigns’ Impact at Retail
For many retailers, knowing how many customers visited their store or made an in-store purchase as a result of a digital ad campaign is a mystery – until now.
Sell Your Products on Instagram Stories With New Shopping Feature
In this video, we show you how Instagram’s new shopping features can help your business increase its online sales and grow your followers.
Behind the Digital Curtain: Facebook and Twitter Increase Transparency
Amidst the furor over foreign entities running shadowy political ads, Facebook and Twitter made ad policy changes that will impact your social ad campaigns.
Power to the People: California Passes a Sweeping Data Privacy Bill
If you sell products or services to California residents, you’ll need to comply with the California Consumer Privacy Act. We break down what to know and do.
Gorilla Marketing – How to Be the King of the Aviation Jungle
It was a jungle in there, but we made a long-lasting impression among vendors and attendees at the 2018 PB Expo in Fort Lauderdale. PBExpo is not just another aviation tradeshow. It's a technology show for the aviation marketplace. The show brought together some of the brightest and most innovative minds in the aviation, aerospace and...
7 Benefits of Pay-Per-Click Advertising
Here’s some powerful benefits you can use to make a strong case for launching your company’s first PPC campaign or increasing your PPC advertising budget.
Help Your Fans Prioritize Your Posts in Their Facebook News Feed
In this video, we show you a quick and simple workaround so you can help your Facebook fans prioritize your company’s posts in their News Feed.
How to Create Custom Audiences in Facebook
Target a specific group of people who are familiar with your business. This video tutorial shows you how to set up custom audiences in Facebook Ads Manager
