For many retailers, knowing how many customers visited their store or made an in-store purchase as a result of a digital ad campaign is a mystery – until now.
It was a jungle in there, but we made a long-lasting impression among vendors and attendees at the 2018 PB Expo in Fort Lauderdale. PBExpo is not just another aviation tradeshow. It's a [...]
Here’s some powerful benefits you can use to make a strong case for launching your company’s first PPC campaign or increasing your PPC advertising budget.
Target a specific group of people who are familiar with your business. This video tutorial shows you how to set up custom audiences in Facebook Ads Manager
If you want to launch a new product or drive more sales, an influencer marketing campaign may be the right recipe to reach and convert more buyers.
Chain, Chain, Chain… (No) Chain of Fools.
Blockchain Will Have the Marketing Economy Singin’ a New Tune
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Blockchain doesn’t just apply to Bitcoin. The technology can be far-reaching and disruptive. Explore how blockchain may change digital marketing forever.
CVS will brand beauty advertisements to notify customers of unaltered images. Will this marketing strategy have a positive or negative impact on consumers?
How will the end of net neutrality impact large and small businesses? We explore the possibilities and make arguments for and against the FCC proposal.
Learn some effective ways to build your community through Facebook Advertising and how to increase fan engagement without having to pay for it.
To manage or not to manage PPC campaigns in-house? That is the question. To help make your decision easier, we've compiled the pros and cons of each approach here. Read on.
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