PIGGYBACKING THE PRIMARIES

We needed a national platform that would capture the attention and interest of our client's target audience. Nearly half a million Americans died from drug overdoses from 2000 to 2014, and according to the CDC, deaths from opioid-related drug overdoses skyrocketed to a new high of 28,647. This is a national crisis that transcends education, income, race, and ethnicity, and an issue politicians know hits home among millions of voters.

We needed a national platform that would capture the attention and interest of our client's target audience. Nearly half a million Americans died from drug overdoses from 2000 to 2014, and according to the CDC, deaths from opioid-related drug overdoses skyrocketed to a new high of 28,647. This is a national crisis that transcends education, income, race, and ethnicity, and an issue politicians know hits home among millions of voters.

We used the Presidential election as a springboard to launch a poignant and timely campaign that focused on the candidates’ drug policies and personal struggles with addiction.

We used the Presidential election as a springboard to launch a poignant and timely campaign that focused on the candidates’ drug policies and personal struggles with addiction.

Using a mere $6,000 budget, our team designed and programmed an eye-catching interactive infographic. Unlike standard infographics, this piece allowed users to explore the information for themselves.

Using a mere $6,000 budget, our team designed and programmed an eye-catching interactive infographic. Unlike standard infographics, this piece allowed users to explore the information for themselves.

We believed that an interactive infographic that also leveraged the national outcry among the behavioral health community for legislative reform, would enable our client to reach and engage its target market.

We believed that an interactive infographic that also leveraged the national outcry among the behavioral health community for legislative reform, would enable our client to reach and engage its target market.

Since many of the early to mid primary voting states were the hardest hit by the drug epidemic (NH, MA, KY, IL, WV), we conducted a state-by-state outreach campaign to promote the infographic and seek support from local organizing committees, local media outlets, and online influencers. Our grass-roots efforts included email marketing, Facebook, and Twitter.

Since many of the early to mid primary voting states were the hardest hit by the drug epidemic (NH, MA, KY, IL, WV), we conducted a state-by-state outreach campaign to promote the infographic and seek support from local organizing committees, local media outlets, and online influencers. Our grass-roots efforts included email marketing, Facebook, and Twitter.

PLANT THE SEEDS. REAP A BOUQUET.

We tracked and measured infographic views, social media activity (new fans and followers, likes, shares and retweets).

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 Boost in Tweet impressions

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Increase in social profile visits

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Increase in the average time spent on page to 3.5 minutes

SEO Impact

As the infographic continues to compile shares and likes, our client’s SEO rankings will also continue to improve.

Business Impact

The infographic campaign generated hundreds of inquiries from potential new referral partners. Just one referral partner has the potential for 5+ new clients over the next 18 months. The infographic also serves as a great door opener or closer for the client’s field marketing team.

@Danthestoryman: "This one's nicely done. Take it from a writer of comics himself!" and "I'll be sharing this one in my channels."
@RehabWatch: "Frickin killer infographic."
@RecoveryRevolution: "As a graphic designer in #recovery who loves a truly informative infographic you hit me right in my sweet spot."