Engineering Express

Engineering a New B2B Branding & Marketing Campaign

We live in a world where consumers get whatever they wish, whenever they want it. Our client developed the first on-demand platform that delivers permit-ready, certified engineering plans to installers of building components. This new technology eliminates the need to chase elusive local engineers and delivers certified plans at unprecedented speed. Talk about savings!

Challenge

Even the most amazing technology is worthless if people don’t use it. And how could they use it if they don’t know it exists? After attempting to promote the technology using in-house resources, and other marketing agencies, Simply180 was retained to help define the brand promise and motivate the target audiences to test it. We needed a way to visualize and communicate how our client is setting the new gold standard in their industry.

Solution

We developed a marketing strategy and campaign that told the story of the new platform and explained its value proposition. To no surprise, our research confirmed that the target market had an appetite for faster, accurate, and convenient solutions. But, detailed explanation of the technology can be cold and not relatable. We needed to humanize it. We aligned the technology’s power, speed and agility to that of superior athletes. Each athlete represented a specific platform feature and benefit. We produced:

• A set of website homepage sliders
• Drip email campaign series
• Digital banner ads
• Print ad series
• In office signageAn infographic

Client: Engineering Express

Media: Poster / Website Slider / Email Header / Business Card Back, Infographic – Website Process Page / Sales Flyer