DENTAL GROUP

CLEANING UP 60+ DENTAL PPC CAMPAIGNS

This dental group has 60+ offices in Florida and Georgia. In addition to direct mail and local marketing campaigns, our client invested in a robust pay-per-click advertising campaign with a goal to generate new patient leads.

CHALLENGE

After a thorough audit of our client’s Google AdWords account including ad groups, click-through rates, cost-per-click, conversion rates, monthly spend, and campaign change history, we discovered a long list of mistakes leading to drastically ineffective performance. This was a medical PPC emergency.

SOLUTION

They agreed to give us 90 days to deliver better PPC results. Here are just some of the things we did:

Created new ad groups
Re-wrote ads
Launched click-to-call
Designed new landing pages
Integrated a call tracking system

RESULTS

It took us less than 60 days to blow away the previous PPC manager’s best results. Below are the numbers we produced for one of our client’s 60+ dental practices:

increase average
clicks per day

decrease average
cost per click

decrease cost
per lead

increase new patient
revenue

CLIENT TESTIMONIALS

Simply180 truly helped turn our campaigns around. Not only did they clean the campaigns up, they designed and developed great landing pages that lead to lowering our cost per lead. I highly recommend this South Florida boutique agency - hands down. — Rebecca Longo,

— Rebecca Longo,VP of Marketing