This dental group has 60+ offices in Florida and Georgia. In addition to direct mail and local marketing campaigns, our client invested in a robust pay-per-click advertising campaign with a goal to generate new patient leads.
After a thorough audit of our client’s Google AdWords account including ad groups, click-through rates, cost-per-click, conversion rates, monthly spend, and campaign change history, we discovered a long list of mistakes leading to drastically ineffective performance. This was a medical PPC emergency.
They agreed to give us 90 days to deliver better PPC results. Here are just some of the things we did:
It took us less than 60 days to blow away the previous PPC manager’s best results. Below are the numbers we produced for one of our client’s 60+ dental practices:
clicks per day
cost per click
increase new patient