The explosive demand for sanitizing services during the COVID-19 pandemic outbreak brought a host of fly-by-night players to commercial cleaning market. Sunshine Building Maintenance, has been around for more than 40 years. Their teams were better trained and equipped. They needed to break through the noise and assert their leadership.


Although familiar with the company, many businesses and organizations in the Denver area did not know what Sunshine could offer in terms of disinfection services for their facilities and why it was better.


With a tongue-in-cheek reference to a popular movie, our campaign compared Sunshine environmental services with military type of operations against the invisible enemy. We led the engagement on multiple fronts: search engine marketing, email, organic social media posts and paid ads.


The emblem we designed for the Germbusters campaign became a sign of professionally done sanitization. It gave additional confidence to employees and customers entering the reopened buildings. Sunshine positioned themselves among Denver’s leading institutions in the fight against the coronavirus.

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We have been working with the team over at Simply180 for about a year and a half now and have nothing but good things to report. First things first, these guys know how to generate opportunities. In the 18 months we have worked with them, our business has generated well over a quarter of a million dollars in additional revenue, strictly from opportunities acquired from their ads and marketing techniques. On average, we bill customers acquired from Simply180’s marketing efforts around 3.5x that of which Simply180 charges us for their services per month. These figures become even more significant when you consider the fact that of the 18 months we have worked together, a large chunk of that time was and continues to be severely impacted by the COVID-19 Pandemic. During this time, Simply180 has made it their mission to pivot ad spend and marketing to better suite our market’s needs, resulting in a continuation of opportunities even during some of the harshest months of the pandemic. We are very happy we made the decision to work with Simply180 and look forward to the ideas, recommendations and, of course, opportunities they bring to us in the future.

- Kris Franklin
- Kris FranklinPresident, Sunshine Building Maintenance, Inc.

Partnering with Simply180 was one of the best decisions we’ve made for our business. Finding a company that has taken the time to understand a “behind the scenes” industry like commercial cleaning was certainly a challenge, but after speaking with the team at Simply180 and understanding their experience with companies similar to ours, we decided to dive in. About 60 days into the partnership we started getting flooded with opportunities that would have been missed had we not had the support of Simply180. Since then we have yet to have a month go by where our return has been less than our investment. Numbers aside, the team at Simply180 is excellent. They are thorough, helpful, easy to work with and just all-around good people. Highly recommend!

- Eric Franklin
- Eric Franklin EVP Principal
Retail advertising agency increases client’s annual revenue by 127.77%