The explosive demand for sanitizing services during the COVID-19 pandemic outbreak brought a host of fly-by-night players to commercial cleaning market. Sunshine Building Maintenance, has been around for more than 40 years. Their teams were better trained and equipped. They needed to break through the noise and assert their leadership.
Although familiar with the company, many businesses and organizations in the Denver area did not know what Sunshine could offer in terms of disinfection services for their facilities and why it was better.
With a tongue-in-cheek reference to a popular movie, our campaign compared Sunshine environmental services with military type of operations against the invisible enemy. We led the engagement on multiple fronts: search engine marketing, email, organic social media posts and paid ads.
The emblem we designed for the Germbusters campaign became a sign of professionally done sanitization. It gave additional confidence to employees and customers entering the reopened buildings. Sunshine positioned themselves among Denver’s leading institutions in the fight against the coronavirus.
Video Ad- Social
Print & Digital
Social Media Ad
Partnering with Simply180 was one of the best decisions we’ve made for our business. Finding a company that has taken the time to understand a “behind the scenes” industry like commercial cleaning was certainly a challenge, but after speaking with the team at Simply180 and understanding their experience with companies similar to ours, we decided to dive in. About 60 days into the partnership we started getting flooded with opportunities that would have been missed had we not had the support of Simply180. Since then we have yet to have a month go by where our return has been less than our investment. Numbers aside, the team at Simply180 is excellent. They are thorough, helpful, easy to work with and just all-around good people. Highly recommend!