The success and growth of Phoenix Fight Gear is a story about an entrepreneur with a passion for competitive fight sports. Our client was disappointed by the lack of durability in today’s fight gear. He decided to step into the manufacturing ring and produce high-performance gear and apparel for athletes at all levels and genders.
This startup company hired Simply180 to develop a visual identity and website for a brand that wants to be highly regarded within the mixed martial arts community.
We developed a brand identity system that captures the ideas of passion, strength, and balance, while focusing on the brand’s name recognition.
The assertive look of the e-commerce website and branded merchandise, allows our client to challenge industry leaders.