GSD Refresh

Elevating Commercial Real Estate Contractor to Higher-Margin Game

After our long-time client was acquired, the new management team wanted to expand the company’s reach to other growth markets in South Florida like supermarkets and multi-family residential real estate.

Challenge

Our client wanted to keep the trust-centered positioning of the well-established brand but needed a new bolder look that would appeal to more sophisticated commercial real estate developers and architects.

Solution

We embraced the new direction and used the opportunity to devise a visual identity system that highlights the core brand values while applying the minimalist aesthetics of South Florida’s modern commercial building architecture

Results

While originally planning to assign this project to another creative agency, the client gave us an opportunity to present our ideas. We were able to prove to the new executive team the strength of our critical strategic thinking and design perspective. The new visual identity and brand repositioning became the basis of the company’s collateral materials. Due to this success, we have been tasked to develop a new website as well.

Client: GSD Contracting

Media: Website, Business Collateral